Welcome to the Decision Culture Transformation Platform
$55B
Lost annually from failed projects & programs (Over 70% Project Failure Rate)
$450B +
In disengagement losses
$2T
Lost annually in productivity due to 'Poor Decision Quality'
Root Cause
1. Lack of Decision Quality Culture with no baseline for individuals
2. Few organizations have structured frameworks to proactively combat 'Poor Decisions'
EVALUATE
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With DataTude™ ​​​​
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Deploy DataTude™ across teams or the entire enterprise. Generate aggregate DQP scores, identify systemic gaps, and establish a data-driven baseline for Decision Quality Transformation.
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(Sample Personal DQP Reports)
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ELEVATE
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With Decision DNA Training Suite
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Access online learning modules + optional on-site workshops designed to certify Decision Quality Champions (DQCs) - internal leaders who embed decision quality across teams and initiatives. ​
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(Sample Training Modules)
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EXCEL
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With the Dynamic Decision Quality Dashboard (DDQD)
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The AI-enabled DDQD monitors Decision Quality and decision fluidity in real time across the organization, covering all 19 dimensions for key Programs, Projects, and Initiatives. On-premises SaaS or cloud-based Integration of your custom dashboard.
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We are set to Evaluate
over 5000 Personal
Decision Quality Propensity (DQP) signatures in 2026!
25+
Years of Experience
19
Scientific DQP Constructs from 5 Pillars
450+
Unique DQP Signatures
160+
Insightful Cases
80+
Action items
At the heart of every transformative outcome lies a Quality Decision—yet most individuals and organizations still lack a systematic understanding of how they decide. This is the gap we are committed to closing.
Our mission is to elevate Decision Quality from an assumed competency to a developed discipline. One that can be measured, understood, and continuously improved.
Through the dBRIEF™ framework and our Decision Quality Platform, we have designed tools and insights to help leaders decode their decision-making DNA. These tools cultivate the judgment required for an era defined by complexity and AI-augmented possibility.
When people make better decisions, they build better organizations & societies. They lead more meaningful lives. And, we are honored to partner with you on that journey to create a strong Decision Quality Culture.
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At dBRIEF™, we transform individuals and organizations through a structured process that moves from Evaluation to Elevation and ultimately to Excellence.
It begins with our scientifically validated Decision Quality Assessment that maps your unique Decision DNA across five pillars.
Next, we provide world-class, personalized training with our online training platform. And most importantly, deploy a real-time, AI-powered dashboard that continuously monitors decision quality at both individual and organizational levels across your key initiatives, programs, projects, and operations!
This approach delivers sustained, measurable improvements in Decision Quality, enabling individuals to lead with clarity and organizations to achieve purposeful performance.
Decision Quality is essential to organizational success, and a strong Decision Quality culture sustains it. We help individuals and organizations integrate both into all aspects of their work and transform organizations competitively!!
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Ajay R Gawali, Ph.D.
Founder & CTO
(Information System Management & Decision Science)
