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Your aspiration for the
Decision Quality Culture Transformation™
Starts & Ends Here.

$55B

Lost annually in stakeholder value, from failed & sub-standard delivery of Projects & Programs (* see source reference)

$4B +

* In disengagement losses (* see source reference)

$2T

Lost annually due to 'Poor Decision Quality' across industries (* see source reference)

Root Cause

1. Lack of Decision Quality Culture with no baseline for individuals

2. Few organizations have structured frameworks to proactively combat 'Poor Decisions' (* see source reference)

E1 : EVALUATE

With DQP dBrief ™

Deploy " DQP dBrief™ " - a structured self-discovery instrument or assessment tool across teams or the entire enterprise. It is not a test. It reveals propensity, not performance.

Generate Profile, identify the Propensity Spectrum and Systemic gaps, and establish a data-driven baseline with opportunities for your stakeholder spectrum ™.

(Sample Personal DQP Reports)

E2 : ELEVATE

With 'Unlock Decision DNA' - Professional & Interactive Training Suite

Access online learning modules + optional on-site workshops

designed to create and Certify Decision Quality Champions (DQCs) - internal leaders who embed decision quality across teams and strategic initiatives

under the portfolio, programs, projects, and operations.

(Sample Training Modules)

E3: ENRICH

With the Dynamic Decision Quality Dashboard (DDQD™ )

The AI-enabled DQD monitors Decision Quality and decision fluidity in real time across the organization, covering all key proprietary dimensions for key Programs.

Projects and Initiatives. On-premises SaaS or cloud-based

Integration of your custom Decision Quality Command Center ™

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We have surpassed our Goal of 100 important
organizations' DQP Profiles evaluation in record time, plus 10K personal DQP signatures in just 30 days!

75 +

Years of Collective Founders Experience

19

Scientific DQP Constructs from 5 Pillars

450+

Unique DQP Signatures

160+

Insightful Cases

80+

Action items

At the heart of every transformative outcome lies a Quality Decision—yet most individuals and organizations still lack a systematic understanding of how they decide. This is the gap we are committed to closing.

Our purpose is to elevate Decision Quality from an assumed competency to a developed discipline. One that can be measured, understood, and continuously improved, objectively.

Through the dBRIEF™ framework and our Decision Quality Platform, we have designed tools and insights to help leaders decode their decision-making DNA. These tools cultivate the judgment required for an era defined by complexity and AI-augmented possibility.

When people make better decisions, they build better organizations & societies. They lead more meaningful lives. And, we are honored to partner with you on that journey to create a strong Decision Quality Culture.

dBRIEF™ applies a structured, three-stage methodology:

Evaluate, Elevate, Enrich.

It begins with a scientifically validated Decision Quality Assessment that maps an individual's "Decision DNA" across five pillars, establishing an objective, data-driven baseline.

It then delivers personalized, modular training that builds decision-quality capability and certifies internal Decision Quality Champions.

Finally, an AI-powered dashboard continuously monitors decision quality at both individual and organizational levels across initiatives, programs, projects, and operations — making the quality of human judgment measurable rather than assumed.

This produces sustained, measurable improvement in how people and institutions decide.

As decisions are increasingly augmented and automated by AI, a measurable human-oversight capacity becomes directly relevant to safe, accountable, and trustworthy AI governance.

Ajay R Gawali, Ph.D. Founder & CTO

Founding Board Member
Decision Quality Intelligence Consortium (DQIC) - Global

(AGI Governance, Framework, Standards, Information System Management & Decision Science)

Professional & Organization Member of

The Decision Science Institute (DSI),

Society for Judgment & Decision Making (SJDM)

The American National Standards Institute (ANSI),

NIST AI RMF

ISC2 - CISSP

ISACA

Project Management Institute (PMP)

Scum Alliance (CSM)

Intel Alumni Network

Gordon Minns, Ph.D. Advisor
Physician • Neurophysiologist • Inventor • Entrepreneur • Engineering Executive • Mentor • Community Leader

Founding Board Member (Technology Research, Innovation, Ethics, and Governance)
Decision Quality Intelligence Consortium (DQIC)

Your aspiration for the Decision Quality Culture Transformation™ Starts & Ends Here.

$55B

$4B +

$2T

Root Cause

With DQP dBrief ™ ​​​

​

With 'Unlock Decision DNA' - Professional & Interactive Training Suite​

With the Dynamic Decision Quality Dashboard (DDQD™ ​​)

​

We have surpassed our Goal of 100 important organizations' DQP Profiles evaluation in record time, plus 10K personal DQP signatures in just 30 days!

Gordon Minns, Ph.D. Advisor Physician • Neurophysiologist • Inventor • Entrepreneur • Engineering Executive • Mentor • Community Leader Founding Board Member (Technology Research, Innovation, Ethics, and Governance) Decision Quality Intelligence Consortium (DQIC)